The Paso Robles Wine Country Alliance announced in November that it secured the Los Angeles-based creative marketing firm David&Goliath to help “brand” the Paso Robles American Viticultural Area.
Following its search, the alliance found that “David&Goliath proved to best understand Paso Robles and its needs as we embark on an exciting, new brand strategy,” said Jennifer Porter, executive director.

The top official at David&Goliath says the feeling is mutual.

“We’re excited about the opportunity to partner with the Paso Robles Wine Country Alliance not only because we are huge fans of great wine, but also because they have a true entrepreneurial spirit and are bold enough to embrace it,” said David Angelo, founder and chief creative officer of David&Goliath.

The agency has been the creative voice behind successful ad campaigns for many national companies, among them Kia Motors, the California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York).

David&Goliath was named 2011 Small Agency of the Year (with 76 to 150 employees) at Ad Age’s Small Agency Awards.

Paso Robles has more than 26,000 vineyard acres and 270 wineries, most of which have been founded within the past 20 years, according to