Organizers of WiVi plan a “session for every wine profession” at next week’s industry conference and tradeshow in Paso Robles.
The WiVi Central Coast Wine Industry Conference and Tradeshow on March 17 and 18 will offer 20 sessions to educate and entertain anyone involved or employed in the business of wine, organizers say.
Now in its third year, WiVi has grown into California’s largest industry networking opportunity south of San Francisco, with social events like the WiVi Launch Party, an exhibitor-sponsored luncheon, and the grand finale industry tasting and reception, Celebrating the Artisan Winemaker, hosted by The Garagiste Festival.
Scheduled for the Paso Robles Event Center, the conference includes educational seminars Tuesday and Wednesday, with a regional focus on viticulture, winemaking and DTC/winery marketing that will be led by today’s top industry leaders, organizers said.
Wednesday will also bring a one-day trade show packed with more tha 170 companies showcasing new products and innovative tools.
WiVi Central Coast is hosted by “Wine Business Monthly,” the magazine/website that provides resources for the wine industry, as well as Precision Ag Consulting, a regional viticulture-consulting business.
A full schedule of Tuesday’s sessions can be found at http://www.wivicentralcoast.com/program/agenda
Among the sessions scheduled are:
- “Manage and Control Trunk Diseases,” presented by Douglas Gubler, professor of plant pathology at the University of California, Davis. Gubler will offer preventative and cultural methods to minimize the spread of trunk diseases such as bot canker and eutpya.
- “A Snapshot of Regional Harvest Chemistry: Seven Years of Wine and Grape Quality Analysis,” presented by Brenda Baker, chemist and owner of Baker Wine and Grape Analysis.
- “Measuring the ROI of Social Media” presented by Steven Cuellar, Ph.D., of Sonoma State University’s School of Business and Economics. Cuellar will use data and case studies collected from some of the wine industry’s most successful campaigns to assess social media’s effect on the bottom line.
- “Salary Survey: How Do You Measure Up?” is a presentation by Steve Treder, senior vice president, and Donna Bowman of Western Management Group, in which salary information specifically for the Central Coast wine industry will be extracted from the Wine Business Monthly’s annual salary survey, removing some of the mystery for both employees and employers on the Central Coast.
- “Top 10 Tips for Success for Better Tasting Room Sales” presented by WISE (Wine Industry Sales Education) Academy Chairman Lesley Berglund, is based on the WISE Academy Tasting Room Best Practices Seminar, including relevant lessons for local tasting rooms taken from Berglund’s secret shopping program and the Wine Business Monthly Tasting Room Survey.
- During his “2014 Year-in-Review & Update on Recent Changes in Ground Water Rights,” Lowell Zelinski of Precision Ag Consulting will look back at the 2014 winegrape-growing year. Chris Scheuring, legal counsel for the California Farm Bureau Federation, will discuss the monumental changes to come with the passage of the Sustainable Groundwater Management Act (aka Pavley-Dickenson).
- “The Effect of Water Availability on Property Value,” to be presented by JoAnn Wall, appraiser, founder & CEO of Central Coast Ag Appraisers, will explore the influence that water availability has on property values.
On Wednesday, March 18, the WiVi Trade Show will feature more than 170 exhibitors with products and solutions for the modern winemaker, grape grower, or member of winery management, including companies whose innovations were voted as the “coolest new products” by Wine Business Monthly.
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